Our Philosophy
Built for rooms with quiet gravity.
Carpica curates premium rugs and carpets for homes where warmth, proportion, and craft shape the emotional life of the room.
A rug is architecture at floor level.
Founded with intent
A modern Indian rug house with an editorial eye.
Founded by Arshad Ali, Narinder Kapoor, and Raja Ansari, Carpica was created to bring a fresh perspective to the Indian carpet industry.
We believe a carpet is not just a product. It adds warmth, defines your space, and reflects a personal sense of style through material, color, and texture.
Curated
Carpica standard
Durable
Carpica standard
Tactile
Carpica standard
What We Protect
Luxury is restraint, not excess.
Instead of endless options, Carpica presents a focused collection of rugs that feel current, livable, and enduring.
Material integrity
Fibers, pile, and finish are selected for rooms that need tactile depth, not surface decoration.
Human finishing
Each collection is guided by craft details that make a rug feel warm, grounded, and quietly rare.
Interior proportion
We curate by scale and atmosphere so each piece supports the furniture, light, and rhythm of the home.
The Journey
From design to delivery, the experience should feel considered.
As an eCommerce-first brand, Carpica is committed to making high-quality carpets accessible across India without losing the care expected from a luxury interiors house.
Explore Collections
Quality-led
Patron Perspectives
Trusted by
Homeowners
Join a community of collectors who value artisanal excellence and timeless interior proportion.
Worth the wait
"Ordered this for my new flat in Gurgaon. Took about a week to arrive but honestly the wait was worth it. The colours are even richer in person than in the photos. My mother-in-law who knows a lot about carpets was impressed too, and she's not easy to impress!"
Rohit Malhotra
Good quality, slightly smaller than expected
"Rug itself is beautiful, very soft and the weaving is neat. Only reason for 4 stars is I thought it'd be a bit bigger for my living room but that's on me for not checking dimensions properly. Customer support was quick to respond when I had questions before ordering."
Priya Nair
Bought as a gift, everyone loved it
"Got this for my parents' anniversary and they couldn't stop talking about it. Packaging was solid, nothing damaged during transit from Hyderabad delivery. Will definitely order again for our own home."
Vikram Reddy
Exactly what I was looking for
"Was searching for something handmade and authentic for months. This one ticks all the boxes - good material, nice finish, and doesn't smell weird like some imported ones do. Delivered to Pune quickly too."
Sneha Iyer
Bahut badhiya quality
"Maine ye rug apne drawing room ke liye liya tha, quality bilkul next level hai. Feel karke hi pata chal jata hai ki handmade hai. Delivery bhi time pe ho gyi Lucknow tak. Highly recommend karunga sabko."
Manish Tiwari
Decent but colour slightly different
"Product quality is fine, no complaints there. But the shade of blue I received was a little duller than what was shown on the website. Still usable and looks nice in the room, just wanted to mention this for others."
Kavita Deshmukh
Impressed with the launch offer too
"Ordered on launch day itself after seeing this on Instagram. Kolkata delivery was smooth, no issues at all. Quality matches the price point very well."
Arjun Bhattacharya
Ekdum original lag raha hai
"Photos mein jo dikh raha tha usse zyada acha nikla asli mein. Texture bahut soft hai aur weight bhi sahi hai, halka nahi lagta cheap wala. Mumbai mein jaldi deliver ho gya. Paisa vasool!"
Fatima Sheikh
Nice but packaging could be better
"The rug is great, exactly as described. Only thing is the box had a small tear when it arrived, though the product inside was thankfully fine. Would still order from them again."
Karan Chopra
Perfect for our new home
"Just moved into our new place in Bangalore and this was one of the first things we bought for it. Sets the whole tone of the living room. Genuinely handcrafted feel, not machine made junk. Very happy with this purchase."