Our Philosophy
Built for rooms with quiet gravity.
Carpica curates premium rugs and carpets for homes where warmth, proportion, and craft shape the emotional life of the room.
A rug is architecture at floor level.
Founded with intent
A modern Indian rug house with an editorial eye.
Founded by Arshad Ali, Narinder Kapoor, and Raja Ansari, Carpica was created to bring a fresh perspective to the Indian carpet industry.
We believe a carpet is not just a product. It adds warmth, defines your space, and reflects a personal sense of style through material, color, and texture.
Curated
Carpica standard
Durable
Carpica standard
Tactile
Carpica standard
What We Protect
Luxury is restraint, not excess.
Instead of endless options, Carpica presents a focused collection of rugs that feel current, livable, and enduring.
Material integrity
Fibers, pile, and finish are selected for rooms that need tactile depth, not surface decoration.
Human finishing
Each collection is guided by craft details that make a rug feel warm, grounded, and quietly rare.
Interior proportion
We curate by scale and atmosphere so each piece supports the furniture, light, and rhythm of the home.
The Journey
From design to delivery, the experience should feel considered.
As an eCommerce-first brand, Carpica is committed to making high-quality carpets accessible across India without losing the care expected from a luxury interiors house.
Explore Collections
Quality-led