What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They help the website remember information about your visit, making your browsing experience more efficient and personalized.
How Cookies Work
When you visit Carpica:
- Your browser sends a request to our server to load the website
- Our server sends back the requested page along with cookie files
- Your browser stores these cookies on your device
- On subsequent visits, your browser sends these cookies back to our server
- We use the information to recognize you and personalize your experience
Your Privacy Matters
Cookies themselves do not contain personal information like your name or email address. However, they can be linked to your account information when you're logged in. We use cookies responsibly and transparently to improve your shopping experience for our handmade carpets.
Types of Cookies by Duration
Session Cookies
Temporary cookies that expire when you close your browser. Used for essential functions like keeping items in your shopping cart during your visit.
Persistent Cookies
Remain on your device for a set period or until you delete them. Used to remember your preferences, keep you logged in, and recognize you on return visits.
Cookies We Use
Carpica uses different types of cookies to provide, protect, and improve our service. Each type serves a specific purpose in delivering a premium shopping experience.
Cookie Categories
Essential Cookies
Required for the website to function. Cannot be disabled without affecting core functionality.
Always Active
Analytics Cookies
Help us understand how visitors use our website so we can improve the experience.
Can Be Controlled
Marketing Cookies
Used to deliver relevant advertisements and measure campaign effectiveness.
Can Be Controlled
Preference Cookies
Remember your settings and preferences for a personalized experience.
Can Be Controlled
Essential Cookies
These cookies are necessary for Carpica to function properly. They enable basic features like page navigation, access to secure areas, and shopping cart functionality.
What Essential Cookies Do
Authentication & Security
- Keep you logged in as you navigate between pages
- Protect your session from unauthorized access
- Verify your identity when you access your account
- Prevent fraudulent activity and secure checkout
Shopping Experience
- Remember items in your shopping cart as you browse
- Maintain your wishlist selections
- Store your shipping and billing information during checkout
- Apply coupon codes and calculate discounts correctly
Technical Functionality
- Load balance traffic across our servers for optimal performance
- Route requests to the correct server for your session
- Remember your language and currency preferences
- Enable core features like search, filters, and product browsing
Cannot Be Disabled
Essential cookies are critical for website functionality. If you disable them through your browser settings, parts of Carpica may not work correctly. You may not be able to add items to your cart, complete checkout, or access your account.
Examples of Essential Cookies
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains your browsing session | Session |
| cart_token | Remembers items in your cart | 2 weeks |
| auth_token | Keeps you logged in securely | 30 days |
| csrf_token | Protects against security threats | Session |
Analytics Cookies
Analytics cookies help us understand how visitors interact with Carpica. We use this information to improve our website, product catalog, and overall shopping experience for handmade carpets.
Information We Collect
- Pages you visit and time spent on each page
- Products you view and add to your cart
- Search terms used and filters applied
- Navigation patterns and click behavior
- Device type, browser, and screen resolution
- Geographic location (city/region level, not precise location)
- Referring website and traffic source
- Checkout abandonment and completion rates
How We Use Analytics Data
Website Improvements
Identify which carpet designs are most popular, which pages load slowly, which navigation paths are confusing, and where customers encounter issues.
Product Insights
Understand customer preferences for sizes, colors, styles, and price ranges. This helps us stock the right inventory and introduce new collections that match demand.
Marketing Optimization
Measure effectiveness of marketing campaigns, identify which traffic sources bring engaged customers, and optimize ad spend for better ROI.
Analytics Tools We Use
- Google Analytics: Website traffic analysis and user behavior tracking
- Hotjar (or similar): Heatmaps and session recordings to understand interaction patterns
- Internal Analytics: Our own tracking for order conversion and product performance
Anonymized Data
Analytics cookies collect aggregated, anonymized data. While we can see that 500 people viewed a specific carpet design, we don't track individual identities unless you're logged in. Even then, personal information is kept separate from analytics data.
Marketing & Advertising Cookies
Marketing cookies allow us to show you relevant ads for Carpica products across the internet and measure the effectiveness of our advertising campaigns.
How Marketing Cookies Work
When you visit Carpica:
- Marketing cookies record which products you viewed
- You leave our website and visit other sites
- Those sites display ads for Carpica carpets you viewed (retargeting)
- If you click an ad and return, we measure the campaign's effectiveness
- This helps us show relevant ads and stop showing ads for products you already purchased
Advertising Platforms We Use
Facebook & Instagram
Facebook Pixel tracks your interactions to show relevant carpet ads on Facebook and Instagram, and helps us measure ad campaign performance.
Cookies: _fbp, fr, sb | Duration: 90 days
Google Ads
Google Ads cookies enable retargeting across Google Display Network and help measure conversions from Google ad campaigns.
Cookies: _gcl_*, IDE, test_cookie | Duration: 90-540 days
Email Marketing
Track email opens, clicks, and conversion from email campaigns to improve relevance and timing of our communications.
Duration: Varies by platform
What We Don't Do
We do not sell your browsing data to third parties, share your personal information with advertisers without your consent, or use cookies to spam you with irrelevant ads. All marketing is designed to show you carpets you're genuinely interested in.
Opt-Out Available
You can opt out of marketing cookies through your browser settings or cookie preference center. This won't stop all Carpica ads (since we may still advertise through non-personalized channels), but it will stop personalized retargeting based on your browsing behavior.
Third-Party Cookies
Some cookies on Carpica are set by third-party services we use to provide functionality, payment processing, analytics, and marketing.
Third-Party Services
Razorpay (Payment Processing)
Razorpay sets cookies to facilitate secure payment processing, fraud detection, and transaction management.
- Purpose: Secure checkout and payment handling
- Privacy Policy: https://razorpay.com/privacy/
- Control: Essential for payment, cannot be disabled for checkout
Google Services
Google Analytics, Google Ads, and Google Tag Manager set various cookies for analytics and advertising.
- Purpose: Analytics, advertising, conversion tracking
- Privacy Policy: https://policies.google.com/privacy
- Control: Can be managed through cookie settings
Social Media Platforms
Facebook, Instagram, and other social platforms may set cookies when you interact with embedded content or share features.
- Purpose: Social sharing, embedded content, advertising
- Privacy Policies: Available on each platform's website
- Control: Can be managed through cookie settings and platform privacy controls
Third-Party Responsibility
While we carefully select third-party partners, we are not responsible for their cookie practices or privacy policies. We encourage you to review their policies directly for complete information on how they handle your data.
Managing Your Cookie Preferences
You have control over how cookies are used on your device. Here are several ways to manage your cookie preferences.
Browser Settings
Most browsers allow you to:
- Block all cookies
- Block third-party cookies only
- Delete existing cookies
- Set cookies to be deleted when you close your browser
- Manage cookies on a site-by-site basis
Instructions vary by browser. Look for "Privacy," "Cookies," or "Site Settings" in your browser preferences menu.
Browser-Specific Instructions
Google Chrome
Settings → Privacy and security → Cookies and other site data
Firefox
Options → Privacy & Security → Cookies and Site Data
Safari
Preferences → Privacy → Manage Website Data
Microsoft Edge
Settings → Cookies and site permissions → Manage and delete cookies
Opt-Out Tools
- Google Ads Settings: Control personalized advertising from Google
- Facebook Ad Preferences: Manage ads on Facebook and Instagram
- NAI Opt-Out: Opt out of participating ad networks
- Digital Advertising Alliance: Control interest-based advertising
Impact of Disabling Cookies
Disabling certain cookies may impact your experience on Carpica:
- You may not be able to stay logged in
- Items may not remain in your shopping cart
- Preferences and settings will be forgotten
- Some features may not work correctly
- You may see less relevant product recommendations
Do Not Track (DNT)
Some browsers offer a "Do Not Track" feature that sends a signal to websites asking not to be tracked. Currently, there is no industry standard for how websites should respond to DNT signals. Carpica respects browser cookie controls, but DNT signals alone do not automatically disable our cookies.
Changes to Cookie Use
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices.
How We Notify You
- Updated 'Last Updated' date at the top of this page
- Email notification to registered customers for significant changes
- Banner or notice on the website when major changes occur
- Continued use of Carpica after changes implies acceptance
Questions About Cookies?
If you have questions about how Carpica uses cookies or want more information about your privacy:
Email: thecarpica@gmail.com
Phone: +91 79735 80462
For more information about how we handle your personal data, please see our Privacy Policy.
At Carpica, we use cookies thoughtfully to create a better shopping experience for our handmade carpets. We believe in transparency and giving you control over your data. Thank you for trusting us with your information.