Information We Collect
When you visit Carpica or make a purchase, we collect information that helps us provide you with a premium shopping experience and fulfill your orders for our handmade carpets and rugs.
Personal Information
When you create an account or place an order, we collect:
- Full name and contact details (email address, phone number)
- Shipping and billing addresses
- Payment information (processed securely through Razorpay)
- Order history and purchase preferences
- Communication preferences for marketing emails
Automatically Collected Information
When you browse our website, we automatically collect:
- Device information (browser type, operating system, device identifiers)
- IP address and approximate location
- Pages visited, time spent, and navigation patterns
- Referring website and search terms used
- Cookie data and similar tracking technologies
Information You Provide
You may also provide:
- Product reviews and ratings for our handmade carpets
- Wishlist preferences and saved items
- Customer support inquiries and correspondence
- Responses to surveys or feedback requests
- Room dimensions or styling preferences shared with our concierge team
Why We Need This Information
As a premium handmade carpet retailer, we need your information to process orders, ship your carefully packaged rug, provide customer support, and improve your shopping experience. We never sell your personal data to third parties.
How We Use Your Information
Your information helps us deliver exceptional service and ensure your handmade carpet arrives safely and beautifully packaged at your doorstep.
Order Processing & Fulfillment
- Process your orders and arrange payment through Razorpay
- Coordinate shipping with our courier partners across India
- Send order confirmations, shipping updates, and delivery notifications
- Carefully package your rug with protective layers, care card, and thank you card
- Provide order tracking information and delivery status updates
Customer Service & Support
- Respond to inquiries about our handmade carpets and product specifications
- Assist with returns, refunds, or exchanges if your carpet is damaged or defective
- Provide care instructions and maintenance guidance for your rug
- Help with size selection and styling recommendations
- Resolve any issues with your order or account
Marketing & Communications
With your consent, we may:
- Send promotional emails about new collections and limited editions
- Notify you of exclusive discounts and seasonal offers
- Share content about carpet care, styling tips, and interior design inspiration
- Inform you about restocks of products in your wishlist
- Request reviews after you receive your handmade carpet
Website Improvement & Analytics
- Analyze browsing patterns to improve our product catalog and navigation
- Understand which carpet designs and collections are most popular
- Optimize our website performance and mobile experience
- Personalize product recommendations based on your preferences
- Detect and prevent fraudulent transactions or security threats
Your Control
You can opt out of marketing communications at any time by clicking "unsubscribe" in any promotional email or updating your account preferences. Transactional emails (order confirmations, shipping updates) will continue as they are essential to your purchase.
Data Security
Protecting your personal information is as important to us as protecting the craftsmanship of our handmade carpets during shipping.
Security Measures
- Industry-standard SSL encryption for all data transmission
- Secure payment processing through Razorpay with PCI DSS compliance
- Regular security audits and vulnerability assessments
- Restricted access to personal data on a need-to-know basis
- Secure servers with firewall protection and intrusion detection
- Employee training on data protection and privacy practices
Payment Security
All payment transactions are processed through Razorpay, a leading payment gateway in India. Carpica does not store your complete credit card, debit card, or banking information on our servers. Payment data is encrypted and handled according to industry standards.
Data Breach Protocol
In the unlikely event of a data breach affecting your personal information, we will notify you promptly via email and take immediate steps to secure our systems and mitigate any potential harm.
Third-Party Services
To provide you with the best shopping experience for our handmade carpets, we work with trusted third-party service providers who may access your information.
Payment Processing
Razorpay: Processes all online payments securely. Your payment information is handled according to Razorpay's privacy policy and industry standards. We do not store sensitive payment data on our servers.
Shipping & Logistics
We share your name, phone number, and shipping address with our courier partners to ensure your handmade carpet is delivered safely and on time across India. These partners are contractually obligated to protect your data and use it solely for delivery purposes.
Email Communications
We use email service providers to send order confirmations, shipping notifications, and marketing communications. Your email address and communication preferences are shared with these providers to deliver timely updates.
Analytics & Advertising
- Google Analytics: Website traffic and user behavior analysis
- Facebook Pixel: Ad targeting and conversion tracking
- Instagram: Social media integration and marketing
- Other marketing platforms: Campaign performance and audience insights
Third-Party Responsibility
While we carefully select our service providers and require them to protect your data, we are not responsible for their privacy practices. We encourage you to review their privacy policies independently.
Your Privacy Rights
You have control over your personal information. Carpica respects your rights and makes it easy to manage your data.
Access & Correction
You can view and update your personal information anytime by logging into your Carpica account. This includes your contact details, addresses, and communication preferences.
Data Portability
You have the right to request a copy of your personal data in a structured, commonly used format. Contact our support team to request your data export.
Deletion Request
You may request deletion of your account and associated data. Please note that we may retain certain information as required by law or for legitimate business purposes, such as:
- Order history for accounting and tax compliance
- Transaction records for fraud prevention
- Communications related to customer service inquiries
- Data required to fulfill warranty or return obligations
Marketing Opt-Out
You can unsubscribe from promotional emails at any time by clicking the "unsubscribe" link in any marketing email or updating your account preferences. You will continue to receive transactional emails related to your orders.
Cookie Management
Control cookie preferences through your browser settings. You can block or delete cookies, though this may impact website functionality.
Exercising Your Rights
To exercise any of these rights, please contact our support team at the email or phone number provided in the Contact Us section below. We will respond to your request within a reasonable timeframe.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law.
Retention Periods
- Account Information: Retained while your account is active and for up to 7 years after closure for legal compliance
- Order History: Retained for 7 years for accounting, tax, and warranty purposes
- Payment Data: Processed and stored by Razorpay according to their retention policies
- Marketing Data: Retained until you unsubscribe or request deletion
- Website Analytics: Aggregated and anonymized data retained indefinitely for business insights
- Customer Support Records: Retained for 3 years to maintain service quality and resolve disputes
After the retention period expires, we securely delete or anonymize your information so it can no longer identify you personally.
Contact Us
If you have questions about this Privacy Policy or how Carpica handles your personal information, we're here to help.
Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting a notice on our website or sending an email to registered customers. Your continued use of Carpica after changes take effect constitutes acceptance of the updated policy.
Thank you for trusting Carpica with your personal information. We are committed to protecting your privacy while delivering the finest handmade carpets to your home.